A Bit About Me

Hi, I’m Doris Wu 👋
I design for people.

I believe that Design is all about people.

It is a strategic way of thinking that empowers and enhances our everyday experience invisibly.

I am happy to be one of the drivers behind it, and I insist on caring, listening, and learning from users/clients to ensure that the design actually addresses their pain points.

I collaborate with clients, product managers, designers, and developers to solve problems using appropriate methodologies and strategies.

My Work

How I work

🔎 Problem framing
to understand complex business problem, identify business needs to find opportunities
💬 Understand customers
through journey mapping, interviews, surveys, market research and competitor analysis
🎨 Design and prototype
for testing and development
📊 Track user behaviour
use data to guide design decisions and drive continuous improvement